4rd FOOD EXPO

FOOD EXPO GREECE

No other exhibition in Greece, and perhaps in the entire world, has achieved the size, reputation, and commercial effectiveness that FOOD EXPO has in such a short period of time. From its third edition, FOOD EXPO managed to establish itself as the largest international Food & Beverage exhibition ever held in Greece, and also the largest and most important of its kind in the broader Southeastern Europe region. FOOD EXPO is now the leading exhibition institution, as well as the most important commercial forum for Food and Beverages in our country, having confirmed its reputation as a truly major international exhibition that not only meets the needs of the domestic market but also fully responds to the export orientation of Greek production companies in the sector.
FOOD EXPO 2017 raises the bar even higher! FOOD EXPO 2017 raises the bar even higher! It is investing huge amounts, by Greek standards, aiming to further solidify the exhibition’s brand and establish its reputation as one of the emerging and most important exhibitions of its kind internationally. With the participation of **1,200+ Greek and foreign exhibitors** and the presence of more than **2,500 significant foreign buyers**, the 4th FOOD EXPO 2017 will showcase and promote Greece and the Mediterranean’s products, making it the top commercial event for Food & Beverages at the southern gateway to Europe.
Who it concerns: Visitors to the exhibition mainly come from the following categories:
Greek visitors
• Supermarkets-Mini Markets • Cash & Carry-Discount markets • Wholesale Food & Beverages • Traditional Grocery Stores • Delicatessen & Gourmet stores • Butcher Shops & Fishmongers • Organic Product Stores• Restaurants • Catering • Wine Bars • Hotels-Inns • Cafes-Snack Bars • Wine Cellars – Coffee Roasters – Confectioneries • Bakery & Pastry Shops • Chefs • F&B Managers • Sommelier • Food Industries
International Visitors & Hosted Buyers
• Supermarket & Hypermarket Buyers • Food and Wine Importers • Wholesalers / Distributors • Food Servers• Delicatessen Stores • Brokers – Agents • Large Restaurants with Greek and Mediterranean Cuisine
FOOD EXPO 2016: Visitor Analysis The 3rd FOOD EXPO GREECE managed to increase its visitor numbers by 57% compared to the previous event, attracting 55,000 professionals from 22,000 businesses in Organized Retail, Wholesale, the Food & Beverage Industry, Hotels, and Mass Catering. Finally, it should be noted that 45% of the visitors came from the provinces.
Over 1,000,000 € for promotional efforts! The advertising campaign for the 4th FOOD EXPO, worth 500,000 €, will be developed through a comprehensive communication program, both in Greece and abroad, aiming to build the exhibition’s brand internationally. Taking into account the expenses for inviting and hosting foreign buyers, the total cost of promotional efforts for FOOD EXPO 2017 will exceed 1,000,000 euros!